CashBattle

Teasing rivals is part of football. So, to make this campaign even better, we brought in legendary idols from each team to encourage fans to use the app’s coupons. Fred, Fluminense’s all-time top scorer, Jefferson, Botafogo’s legendary goalkeeper, Petkovic, an undisputed Flamengo icon, and Donizete, Vasco’s decisive striker and fan favorite, engaged their supporters through videos, radio spots, and team-specific content.Using AI, the players themselves sent personalized and individual messages to our entire fan base. Finally, based on weekly collected data, we published a ranking of the fans who “drank on their rivals’ tab” the most, with detailed stats broken down by team—fueling the competition even further.Oh! We even used a banner on a plane to announce the ranking’s winner.