Uninterrupt Ads

With music consumption increasingly focused on streaming, brands face a major challenge in connecting with millions of users on these platforms. Whether through paid plans or illegal platforms, users are constantly trying to escape brand messaging. Budweiser, the beer behind music, achieved what only it could: with over 500 songs mentioning Bud, we turned music into ads, blurring the line between advertising and content, while always mentioning the brand. As a result, we improved our creative brand perception by 2%, and most importantly, we didn’t interrupt anyone.