10 Day Contract

Michelob ULTRA took its commitment to offering fans superior access to their favorite sports to the next level with “10-Day Dream.” In collaboration with the Atlanta Hawks, Michelob ULTRA gave one fan the chance step onto the court and see what it’s like to live like an NBA pro with Michelob ULTRA’s reimagined version of a 10-day professional basketball contract.

The winner of the “10-Day Dream” spent 10 days with the Atlanta Hawks with access to pro-level experiences, travel to an away game, all while soaking in the lifestyle of an NBA athlete – complete with exclusive gear, team interactions, a front-row seat to the action and a chance to play on an NBA court.