House Furthest from the Pub - Perfect Draft

PerfectDraft is the biggest bar group in the UK – without owning a single bar.
Because we don’t own bars, we ship beer directly to consumers’ homes.
For 2025, we had a big ambition: to be in 200,000 UK households – twice as many as existing bars.
But we weren’t growing fast enough to reach this ambition.
Talking only to beer obsessives and relying solely on direct channels wasn’t enough.
And the data was clear: we needed to reach people who love the pub, but can’t always get there.
What they miss isn’t just the beer – it’s the pub feeling.
So we partnered with the UK’s favourite beer brand, Stella Artois, and cultural icon David Beckham to launch our new platform:
“Pub‑Quality beer at home.”
We showed up bigger than ever before.

Machine sales grew by 53%
More than 48,000 new households in the UK joined the PerfectDraft community
We smashed our ambition: 235,000 homes across the UK by the end of 2025

We built a bar group twice the size of Britain’s pub estate.
Because you won’t find us on the high street – you’ll find us at home.