100 Years of Living - Corona

Since 1925, Corona has inspired people to enjoy nature and embrace the Corona lifestyle under the sun.
But in 2025, people spend nearly 95% of their time indoors.
Our belief risked becoming aspirational rather than influential.
So for our 100th anniversary, instead of celebrating the past, we introduced a bold statement about the future: if you live the Corona Way, 100 years might follow.
To bring this idea to life, we didn’t cast actors or create scripted stories.
We searched the world for real centenarians who had spent nearly a century in close contact with nature, just like Corona.
Their lives became the proof, transforming Corona’s long-standing aspirational belief into a formula for a life well lived.
Turning a 100-year celebration into a cultural statement about the value of disconnecting to reconnect.