Bud Mag

Budweiser launched its inaugural issue of BudMag in Colombia with 110k copies printed, officially making it the largest music publication circulated in Colombia. Our delivery trucks doubled as paper boys, delivering BudMag packs across the country. In order to kick the campaign off with a bang, we hosted a launch party in Bogotá with appearances from our featured talent. We decked out newsstands and bus shelters to spread the message that the path to music discovery exists inside our packaging. And then influencers got involved, filming videos of themselves opening the pack and reacting to the content inside