Foamy Haircuts

Brahma is the official beer of Brazilian football. More than just a sponsor, it has always been part of clubs’ histories. When faced with a new law forbidding beer brands to sponsor jerseys, Brahma zeroed in on something else on the players: their hair. Brahma created a hair style resembling the iconic foamy head of a Brahma beer that quickly became a national trend among players and fans alike.

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