Jersey Pay

Football stadiums in Latin America are a common place for pickpocketing. To avoid this, fans leave their valuables at home, but for Corona, this social behavior impacted its in-stadium beer volume sales. Corona created a new and innovative contactless payment method that turns team jerseys into digital wallets, allowing fans to show their passion for their teams while giving Corona an advantage in this consumption moment. With the addition of an RFID tag in the jersey, fans were able to purchase Corona at the stadium with just a tap of the badge.

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