Nature_s Perfect Serve - Stella Artois

Stella Artois, Canada’s #1 premium draught beer known for it’s Perfect Serve, a ritual finished with an iconic foam head, hijacked the biggest snow storm to ever hit Toronto, Canada’s biggest city – bringing foam to life in the most Canadian way.

In under 48 hours Stella Artois built and dropped a 12ft tall chalice in the busiest area of the city on the morning of the storm. As the snow covered the city our foamless chalice transformed with every flake filling it up to create a Perfect Serve crafted by Stella, Made with Snow.

As quickly as the Chalice was built the attention started flowing in, picking up over 10M impressions, 96% positive sentiment and breaking Stella’s organic social records with over 20K total engagements. The activation was picked up by AdNews, Media in Canada, Famous Campaigns, TrendHunter and more, gathering accolades from renowned creatives around the world and even the brand’s closest competitors who wish they had thought of the idea themselves. While other brands took shelter from the storm Stella Artois Let It Snow, Let It Snow, Let It Flow.