Plastic Fishing Tournament

As a brand long associated with beach life and its preservation, Corona created the first plastic fishing tournament. This began with a local event in México that transformed fishing forever: they created a new way to clean the ocean, as well as provide a new revenue stream for the fishing communities affected by pollution. The tournament has been replicated in more than 8 countries around the world, and will continue under an official partnership with Alianza del Pacifico.